How real estate’s reality TV stars turn air time into dollars

When the Corcoran Group hired “Million Dollar Listing New York” co-star Steve Gold in April, it broke its own (unwritten) rule that banned its agents from appearing on reality TV. But Gold — who was at Town Residential before it collapsed — was apparently a big enough get to overlook the TV cameras. For agents (and their firms), international TV exposure can be a game changer. “It’s my hard work that got me there, and […]

Source: Real Estate

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