Zillow made 71% of revenue through controversial premier agent feature

Zillow Group is rolling out its controversial pay-to-play premier agent feature on StreetEasy Wednesday. And while it’s facing serious heat and possible boycotts from New York’s big brokerage firms over the move, a closer look at Zillow’s revenue shows why the fight might be one worth taking on. Zillow made 71 percent of its total revenue, or over $604 million, from the feature in 2016, filings made with the Securities and Exchange Commission show. That’s … [more]

Source: Real Estate

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